Understanding Social Media

Networking is one of the most important means by which real estate agents maintain and build their business. Social networking through the use of social media sites is a growing trend that real estate agents cannot afford to ignore. This course will show sales representatives how they can leverage social media channels and tools such as blogging, Facebook, LinkedIn, Twitter and YouTube to help maintain and grow their business. Through the effective use of these tools they will not only be able to easily stay in touch with past clients but also increase their sphere of influence to help them attract of new ones. In a nutshell, social media is just an effective new communication tool that real estate sales representatives need to understand and apply to their business.

Topics Include:

Why you should care about social media;
The history and rise of social media;
Defining your online brand;
How to reach your centre of influence and target markets on social media;
Integrating social media into your overall marketing campaign;
How to leverage social media to grow your business;
Hub and Spoke strategy for leveraging social media;
The Thank You economy and how it should impact your social media activity;
Blogging: what it is and how agents should use it to grow their business;
Overview and strategies to leverage the key social networking sites: Facebook, LinkedIn, Twitter, YouTube;
Keeping your social media activity RECO-compliant;
Creating a social media action plan.

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